Massimo Martinotti of RedMagma Media: We’re developing a social game for Hispanic women called Nalgas de Acero

Massimo Martinotti, president of RedMagma Media in Miami, told PRODU about the launch of {Nalgas de Acero (Buns of Steel);www.nalgasdeacero.com}, a groundbreaking game, a social network and a community designed for Hispanic women.“The project started as a series of webisodes for our video portal Vesyves and expanded to include a page on {Facebook;http://www.facebook.com/NalgasdeAcero} which has more than 91,000 followers, mostly women concerned about their figures, their beauty and their health. Besides the Facebook community having so many members, the “Calories Challenge,” which invited fans to collectively burn 10 million calories in order to gain access to the new Nalgas de Acero, was accomplished in just three days – half the time we had estimated,” Martinotti said.The game motivates women to take part every day through “calls to action,” challenges and rewards. At the same time RedMagma Media is developing a television program related to Nalgas de Acero. Its marketing will be handled by Vertical3 Media.“We’re very pleased to take part in this project with RedMagma Media. We’re currently working on Nalgas de Acero presentations for agencies and clients, and the excellent response has given us great expectations. This project is a tremendous opportunity for advertisers because of its active and interactive online community of over 90,000 followers on Facebook,” said Juan Jose Nuñez, president and CEO of Vertical3 Media.